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Welcome to the annual National Leaders Conference 2023, bringing together school leaders to explore this year’s theme, Innovation through disruption. This year’s conference will be of special interest to operations leaders in areas of Advancement, Enrolment/Admissions, Business Officers & Facilities, Human Resources & Marketing and Communications. 

Over three days (April 2-4), we’ll gather together as a national community to share our stories, and learn from each other and experts as we continue to innovate in the face of disruptions brought to our schools by COVID, inflation, and geo-political change. The conference planning committee has taken feedback from CAIS members to create a program of keynotes, network time, and breakout groups that balances the need for new knowledge with time to reconnect, network, and share the knowledge within and among our school networks.

We look forward to welcoming school leaders to Vancouver to lead and learn together as a community!
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Monday, April 3 • 1:00pm - 2:00pm
Breakout Session - Peter Wilkens

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What makes Great Brands Great: Tips on creative brand-building and how to apply them to your School
Peter Wilkens

This is a fun look at lessons learned in a lifetime’s career working with some of the world’s top brands at four of the world’s top agencies about building brands.
There is so much information out there and so many ‘experts’ shouting loudly from their formulaic social media marketing platforms’. Everything you want to know about brands, marketing and communications is just a few clicks on your computer or mobile. You can even execute creative design solutions for peanuts through platforms like 99 Designs or Fiver. And you can get your copy and scripts done for you on Chat PBT, or one of the thousand ‘me too’ algorithmic apps it will spawn. Data analytics is pushing rational, measurable performance indicators over hard-to-measure emotional ones.
So what is there to learn? 
Well, how about the constants? The enduring principles and human traits that remain the same despite the changing landscape. I’ll take you on a short journey back to the future. We’ll talk about the secrets of what makes great brands great illustrated with examples from the past and present. 

Breakout & National Network Sp...
avatar for Peter Wilkens

Peter Wilkens

What makes Great Brands Great: Tips on creative brand-building and how to apply them to your SchoolThis is a fun look at lessons learned in a lifetime’s career working with some of the world’s top brands at four of the world’s top agencies about building brands.There is so much... Read More →

Monday April 3, 2023 1:00pm - 2:00pm AKDT
Salon D
  Breakout Sessions, Professional Development

Attendees (30)